Yes! The focus group study of this ad by HCD Research reported the ad was considered effective by 83% of Democrats, 77% of Independents and 58% of Republicans. "Happiness" and "Inspiration" for both Democratic and Independent voters, were the most often reported reactions to the ad studied by HCD. Republicans reported feeling "Disturbed" (24%) with "Happiness" (20%) being a close second. Complete study details here.
Certainly one ad viewed one time is unlikely to change hearts and minds on such an emotional subject, but as we share this and other stories over the coming weeks time and again that is just what we will do. This debate is only won on an emotional level, and the initial study indicators were not only that the ad was deemed effective, but elicited emotional rather than intellectual responses, which means we are on target.
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And also - Contribute here to support production of more educational spots like this for California.
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