The first step in running a winning campaign is to ensure we use the most effective initiative language that a majority of California voters will support. This takes research - expert polling and focus group work that will help us gain the best understanding of the California electorate. And we must begin that research immediately.
Along with our allies, we need to raise $200,000 to conduct this research -- and we don't have much time to raise it. If the Courage Campaign can raise $100,000 and our partners and allies in the movement can raise another $100,000 -- for a total of $200,000 -- we can put the research effort in place and meet the late September deadline recommended by the Secretary of State for filing an initiative for 2010.
We are prepared to ask our members to raise $100,000 to meet our commitment to this goal. We are willing to ask the Courage Campaign community to make this commitment because they expressed their support for going to the ballot in 2010 by such an overwhelming margin.
If we can make this community fundraising goal, we can move forward. If we can't make this community fundraising goal, then we will have to accept that the movement is not ready to produce the funding and resources necessary to support a campaign to repeal Prop 8 in 2010. And we will have to wait until 2012 to bring marriage equality to the ballot again.
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