"We want to raise at least 15 million over the next three years," Marc said. "The primary focus of this work is going to be to move POC communities on the issue of marriage."
By partnering with organizations represented in the LCR's Executive Committee, as well as faith organizations, such as California Faith For Equality, Marc informed they plan "to do message testing development across the board, but particularly develop messaging that will work in these specific communities." All of this will be part of an education campaign.
"What we want to do in 2010 is research and work on pilot projects to put in place the messaging and delivery mechanisms that work, and put people on the ground to do the field organizing. So yes, it involves message testing."
And after that?
"The next step is to improve our messaging and then to add more components to a field education campaign. The additional components are media, TV, radio, online, newspaper ads, direct mail, mobilizing leaders in the community, getting news stories placed," he said.
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